Consumer Packaged Goods - BrandMuscle

Consumer Packaged Goods

There are a lot of demands on your internal marketing team, from managing overall brand development to juggling your field team’s unpredictable but critical go-to-market needs. How do you make sure that your team is always using appropriate tactics across a large portfolio of brands?

With so much noise in the marketplace, connecting your brand with consumers requires customized executions for promotions, events, coupons, rebates, and point-of-sale merchandising. Our team of experts can support your field team while lightening your corporate team’s heavy workload.

Leading CPG Companies Trust BrandMuscle

Brand compliance

Inconsistent messaging creates confusion for the consumer, which complicates the path to purchase and hinders your marketing impact. Allow your field team to customize materials for a retailer, pricing promotion, event or regional needs while maintaining brand control.

We help you designate the level of customization permitted, ensuring that your message remains consistent, no matter who has access to your creative assets.

Speed-to-market

Whether it’s a new product launch or a locally sponsored event, timely marketing materials are essential to your brand’s success.

​Our integrated, all-in-one platform improves your speed-to-market by spanning both digital and print executions, from web-based sales tools to printed point-of-sale materials.

We can accelerate your messaging into the market ahead of the competition.

Custom creative services

While our platform is tailored for turnkey usage by your field team, you they will still need unique creative that a template alone cannot develop.

We maintain a team of graphic designers who will be trained on your brand guidelines in order to help with those custom requests as needed. As a seamless extension of your in-house design team, we can assist with go-to-market executions and advise on industry trends. That is the power behind BrandMuscle.

Comprehensive oversight into marketing spend

As the number of teams developing promotional materials on your behalf increases, so will the need for spending oversight.

We provide complete cost oversight into how much your teams are spending, with details on the brand featured, media chosen, and retail placement.

Our integrated standard approval process puts you in control so you can effectively manage your marketing budget.

Customer Success

Growth, savings, and speed for a national beverage company

A leading beverage company turned to BrandMuscle to help improve speed-to-market, increase revenue, and reduce the cost per promotional item during a time of rapid market changes, including new competitors and regulatory challenges.

Through a mix of branded marketing assets, fulfillment solutions, and a variety of printing options, the client has maximized local marketing results.

BrandMuscle Named a Leader in The Forrester Wave™: ​Through-Channel Marketing Automation, Q2 2020

Selecting the right through-channel marketing automation solution for your business is not an easy task. In this report, Forrester Research, a leading global research and advisory firm breaks down the capabilities that enable complex cross-channel engagement strategies. See how 13 of the most significant TCMA vendors were evaluated on criteria that matters most to marketers.

Interested in learning how channel partners can achieve 30% higher revenue growth?

For six years, BrandMuscle has delivered the single most comprehensive study on local marketing, analyzing key trends and serving as a yearly barometer of best practices and opportunities in local marketing. Download our 2020-2021 State of Local Marketing Report to unlock the formula to your local marketing success!
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