Wine, Spirits and Beer - BrandMuscle

Wine, Spirits and Beer

The foundation of the wine, spirits, and beer industry remains firmly rooted in the creation and distribution of physical point-of-sale marketing materials.

With an increased focus on comprehensive cost oversight and brand compliance, an all-in-one marketing solution is essential for suppliers and distributors. We help you manage, execute, and track brand-compliant local marketing campaigns with unprecedented speed, simplicity, and accuracy. We enable your teams to focus on increasing brand awareness and improving brand equity within the marketplace, ensuring successful wine, spirits, and beer marketing at the local level.

Brand compliance

Inconsistent messaging creates confusion for the consumer, which makes the buying process more difficult and more likely to fail.

Our TCMA solution allows you to maintain control over brand content and messaging by designating the level of customization allowed. This ensures that your message remains consistent, no matter who has access to your creative marketing assets.

Six of the top 10 wine, spirts, and beer distributors in the country, and some of the largest suppliers in the industry, use BrandMuscle technologies for their marketing needs.


Whether it’s a new product launch or a locally sponsored event, timely point-of-sale marketing materials are paramount to the success of any alcohol and beverage marketing strategy.

We improve speed-to-market by providing an all-in-one design and print solution that is tailored to meet the needs of the wine, spirits, and beer industry.

Leverage our 150 graphic designers working across the country, who can quickly capitalize on local and national opportunities and trends for you. We have the ability to create original designs in 24-48 hours.

Comprehensive oversight into marketing spend

As the number of partners that develop promotional materials on your behalf increases, so does the potential for careless or excessive spending.

We offer an all-in-one point-of-sale marketing solution that provides complete cost oversight into how much your partners are spending and what they are spending it on. It comes complete with spending caps.

An integrated, standard approval process puts you in control so you can effectively manage your marketing budget across multiple locations.

Customer Success

Top spirits brand drives demand with POS marketing kits

When a top spirits brand released a limited edition product to mark the anniversary of the end of Prohibition, they highlighted exclusivity to drive demand. BrandMuscle produced 600 kits with varying point-of-sale marketing items — including window clings, case stackers, posters, case cards, shelf talkers, pole toppers, and double-wide case cards — in a custom-sized box distributed to each partner. The client received discounted pricing for ordering in bulk, and the kits were printed, packed, and shipped within two-and-a-half weeks.

The kits’ success generated another bulk order for a new product, consisting of 55 kits with varying point-of-sale items for different partners and locations.

BrandMuscle Named a Leader in The Forrester Wave™: ​Through-Channel Marketing Automation, Q2 2020

Selecting the right through-channel marketing automation solution for your business isn’t an easy task. In this report, Forrester Research, a leading global research and advisory firm, breaks down the capabilities that enable complex cross-channel engagement strategies. See how 13 of the most significant TCMA vendors were evaluated on criteria that matters most to marketers.

Want to see what’s working for your peers in the wine, spirits, and beer industry?

Learn why 234 leading brands and 20,000 supplier and distributor reps trust BrandMuscle with their local marketing.
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