Resources - BrandMuscle

Resources

Featured Resources

BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The BrandMuscle State of Local Marketing Report 2021-2022

January 18, 2022
state of local marketing 2022

The State of Local Marketing Report Returns With Unrivaled Insights for Growing Local Channel Partner Revenue in 2022

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January 18, 2022
State of Local Marketing Report

The State of Local Marketing Report 2021-2022

Report
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January 13, 2022
call tracking

How to Use Call Tracking as a Local Marketing Tactic

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January 12, 2022
5Reasons Not To Buy BrandMuscle

5 Reasons Not to Buy BrandMuscle

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January 4, 2022
Business Listing Management at Scale

Business Listing Management at Scale

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December 28, 2021
Financial services marketing automation

Financial Services Marketing Automation

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December 13, 2021
Top Social Platforms 2022

Top Social Platforms for 2022

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December 3, 2021
what is co op advertising

What Is Co-op Advertising?

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November 30, 2021
state of local marketing 2021-2022 webcast

The State of Local Marketing 2021-2022 Webcast

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November 24, 2021
RNDC Truck Wrap Success Story

RNDC Truck Wrap Success Story

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October 25, 2021
global remote team

Common Challenges Managing Global Remote Teams

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October 25, 2021
Facebook Advertising for Insurance Agencies

Facebook Advertising for Insurance Agencies

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October 25, 2021
Facebook and Instagram Divorce

Facebook and Instagram Divorce Fallout: Changes to Reporting

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October 19, 2021
generational marketing

Generational Marketing and the Path to Purchase

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October 15, 2021
echo marketing

ECHO Incorporated Digital Marketing Success Story

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October 8, 2021
what is channel strategy

What Is Channel Strategy?

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October 8, 2021
Protect Your Business From the Next Facebook Outage

Protect Your Business From the Next Facebook Outage

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September 29, 2021

BrandMuscle and Vericast Deliver Unparalleled Insights-Driven Local Marketing Execution

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September 29, 2021
digital marketing success story

Insurance Digital Marketing Success Story

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September 27, 2021
Digital Product Features

Table Tents Aren’t Just For Tables Anymore: SpotMenus Now Supports Digital Product Features on Mobile Devices

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September 22, 2021

Partners Who Print Together Win Together: BrandMuscle’s New Consolidator Tool Simplifies Bulk Printing

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August 31, 2021

Badger Liquor Warehousing Success Story

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August 20, 2021
Wha tI sMarketing Resource Management

What Is Marketing Resource Management?

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August 16, 2021
channel marketing budget

Planning Your Channel Marketing Budget 2022

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August 9, 2021
How to Engage Channel Partners in Your Channel Fund Program

You Provided Channel Funds for Your Partners. Now What?

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August 9, 2021
Customer Purchase Journey

How to Leverage TCMA to Propel the Customer Journey

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August 4, 2021
GE Current

GE Current, a Daintree company, Chooses BrandMuscle to Reinvent Their Channel Marketing Program

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July 27, 2021

B2B vs. B2C Marketing: What Are the Differences and Effects on Local Strategy?

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July 21, 2021
intern at brandmuscle

What’s It Like to Intern at BrandMuscle?

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July 21, 2021
trex

Trex® Chooses BrandMuscle to Empower Deck Builders With a One-Stop Shop for Local Marketing

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July 19, 2021
Marketing in the New Normal

Marketing in the New Normal

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July 15, 2021
smart marketing planner

Smart Marketing Planner From BrandMuscle Helps Brands Align Corporate and Channel Marketing Strategy for Maximum Revenue Growth

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July 13, 2021
how to customize marketing templates

How To Customize Marketing Templates

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July 12, 2021
virtual b2b event

Virtual B2B Event – Integrated Media Campaign Success Story

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July 7, 2021
Shamrock Foods

Shamrock Foods Selects BrandMuscle for Menu Production Services

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June 28, 2021
channel partner scorecard metrics

From Disengaged to Developing and Equipped: Using Channel Partner Scorecard Metrics to Drive Revenue

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June 28, 2021
beyond qr codes

Beyond QR Codes: SpotMenus Releases New Menu Management and Analytics Capabilities

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June 25, 2021
DirecTV

BrandMuscle and DIRECTV for Business Bring SpotMenus Digital Menu Platform to Bars and Restaurants

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June 21, 2021
employee advocacy program

How to Kickstart an Employee Advocacy Program

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June 16, 2021
Briggs & Stratton

Briggs & Stratton’s Turf and Consumer Products Group Chooses BrandMuscle to Streamline, Scale, and Optimize Local Marketing Programs for Its Dealer Channel

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June 15, 2021
brandmuscle midsize business

No Brand Left Behind: BrandMuscle Offers Leading Local Marketing Platform to Small and Midsize Businesses

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June 2, 2021
coffee Roaster marketing

National Coffee Roaster Print-on-Demand Success Story

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May 24, 2021
Channel Incentive Programs

An Introduction to Channel Incentive Programs

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May 19, 2021
qr code success story

National Bank QR Code Success Story

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May 19, 2021

Hunter Douglas Customization Success Story

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May 17, 2021
Which social media should I use for business?

Which Social Media Should I Use For My Local Business?

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May 12, 2021
qr codes for marketing

QR Codes and Mom Jeans Are Back in a Big Way

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May 12, 2021
Successful Software Implementation

Keys to a Successful Software Implementation

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May 6, 2021
engage channel partners

11 Ways to Engage Channel Partners in New Marketing Programs

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May 4, 2021
ECHO Partners With Brandmuscle

ECHO Incorporated Partners With BrandMuscle to Launch ECHO ADvantage Marketing Program

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May 4, 2021
QR codes local marketing

Ten Creative Ways to Use QR Codes in Local Marketing

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April 30, 2021
co-op reimbursement

How To Submit a Co-op Reimbursement Claim in Less Than 1 Minute

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April 24, 2021
Cabinetworks paid search

Cabinetworks Paid Search Success Story

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April 19, 2021
Channel marketing awards

BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards

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April 17, 2021
build an online presence

How to Build an Online Presence for Your Local Business

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April 16, 2021
Duck Donuts BrandMuscle

Donut Franchise Brand Management Success Story

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April 15, 2021
Davos marketing

Davos Brands LLC Leverages BrandMuscle to Scale Production of Customized Point-of-Sale Assets Targeting Hyper-Local Customers

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April 12, 2021
channel partner email program

Optimize Brand-to-Local Partnerships with a Channel Partner Email Program

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April 9, 2021
social media success story

Telecommunications Social Media Success Story

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April 5, 2021
invisalign success story

Medical Device Company Innovative Local Marketing Success Story

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March 30, 2021
Channel Partner Scorecard

How To Increase Partner Engagement With Channel Partner Scorecard

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March 30, 2021
Align Local Marketing Execution With Your National Strategy

Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy

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March 29, 2021

Virtual Event Planning Checklist

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March 19, 2021
Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

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March 8, 2021
Garrison Brothers Distillery

Garrison Brothers Distillery Partners With BrandMuscle for Point-of-Sale Marketing and High-Quality Print Needs

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March 1, 2021
Channel Partner Scorecard

BrandMuscle Launches Channel Partner Scorecard to Improve Local Marketing Performance and Maturity

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February 26, 2021
local makreting vs super bowl

Youth League Marketing Is a Bigger Opportunity than the Super Bowl

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February 25, 2021
MDF Marketing

A Guide To MDF Marketing

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February 25, 2021
Robert Olivares

Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions

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February 23, 2021
Apples-Newest-iOS-Privacy

What Apple’s Newest iOS Privacy Changes Mean for Marketers

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February 12, 2021
revenue through channel partners

5 Data-Driven Ways To Drive More Revenue Through Channel Partners

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February 4, 2021
digital marketing tactics 2021

Digital Tactics Dominate 2020 Local Marketing

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February 4, 2021
Single Agency vs Multi-Agency

How Much Data and Leverage is Your Multi-Agency Model Really Costing You?

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February 3, 2021
SpotMenus off-premise

BrandMuscle Expands SpotMenus™ to Support Liquor Stores and Retailers With Mobile Menus and Curbside Pickup

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January 26, 2021
Social Media Marketing Trends 2021

Social Media Marketing Trends 2021

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January 11, 2021
How Distributed Marketing Works

How Distributed Marketing Works

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January 6, 2021

BrandMuscle’s Annual State of Local Marketing Study Reveals the Formula for Driving More Revenue Through Channel Partners in 2021

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January 5, 2021
local marketing trends and best practices

The State of Local Marketing Report 2020-2021 

Report
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December 16, 2020
how to maximize co-op fund utilization

How to Maximize Co-op Fund Utilization

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December 7, 2020
local marketing during a pandemic

Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind

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December 1, 2020
State of Local Marketing 2020-2021 webcast

The State of Local Marketing 2020-2021 Webcast

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November 30, 2020
In-house vs. Outsourced Marketing

In-house vs. Outsourced Marketing

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November 23, 2020
Channel Marketing Trends

Channel Marketing Trends and Priorities for 2021

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November 17, 2020
social media success story

Clinical Research Company Marketing Success Story

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November 17, 2020
incentive program success story

Technology Company Incentive Program Success Story

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November 17, 2020
2020 brand management

Financial Services 2020 Brand Management Success Story

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November 17, 2020
Digital Asset Management Success Story

Hospitality Company Digital Asset Management Success Story

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November 16, 2020
co-op fund management success story

Telecommunications Co-op Fund Management Success Story

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November 11, 2020
co-op marketing

What Is Co-op Marketing?

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November 10, 2020
Drive Holiday Sales with Social Media

The World Outside Is Frightful—Drive Holiday Sales With Social Media Instead

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November 9, 2020
managing a remote team

Managing a Remote Team: 3 Tips From a Cool Manager

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October 27, 2020
Brand Asset Management

An In-Depth Guide to Brand Asset Management

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October 14, 2020
Southern Glazer's

Southern Glazer’s Wine & Spirits and BrandMuscle Offer SpotMenus™ Digital Menu Platform to Restaurants and Bars in More Than 40 States

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October 13, 2020
Brand Loyalty Success Story

Flooring Manufacturer Brand Loyalty Success Story

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October 13, 2020
Brand Management Success Story

Telecom Brand Management Success Story

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October 13, 2020
Online Search Success Story

Tire Manufacturer Online Search Success Story

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October 13, 2020
Co-op utilization

Insurance Co-op Utilization Success Story

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October 13, 2020
Marketing Automation Success Story

Auto Manufacturer Marketing Automation Success Story

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September 30, 2020
Channel Marketing Awards

BrandMuscle Channel Marketing Excellence Awards

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September 30, 2020
No-touch Digital Menu Platform

SpotMenus by BrandMuscle Achieves Rapid Adoption of No-touch Digital Menu Platform

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September 22, 2020
CMO Trends

CMO Trends: Top Channel Marketing Priorities for 2021

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September 15, 2020
WorkStride & BrandMuscle Partnership

BrandMuscle and WorkStride Partner to Offer Industry’s Most Comprehensive Channel Incentive Solution

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September 8, 2020
Why Co-op or MDF Funds Go Unused

Why Co-op and MDF Funds Go Unused

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September 1, 2020
Empire Merchants SpotMenus

Empire Merchants Partners With SpotMenus by BrandMuscle to Offer Digital No-Touch Menus to Assist Hospitality Industry Recovery in the State of New York

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August 31, 2020
Digital Media Planning Basics

Digital Media Planning Basics

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August 13, 2020
TCMA Feature Fatigue

Through-Channel Marketing Automation Is Feature Fatigue at Its Finest

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August 13, 2020

ANA – Helping Bars and Restaurants Adapt to COVID-19 Presented by BrandMuscle

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August 11, 2020
Jewelry Manufacturer Co-op Management Success Story

Jewelry Manufacturer Co-op Management Success Story

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August 11, 2020
beverage alcohol success story

Beverage Alcohol Supplier Email Campaign Success Story

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August 11, 2020
equipment manufacturer tcma success story

Equipment Manufacturer TCMA Success Story

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August 11, 2020
bobcat success story

Equipment Manufacturer Facebook Success Story

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August 3, 2020
Think before you post

Think Before You Post: 5 Questions Businesses Should Ask Before Clicking Share

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July 30, 2020
Paid social success story

Restaurant Chain Social Media Ad Campaign Success Story

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July 28, 2020
TCMA RFP

Free TCMA Software RFP Template

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July 16, 2020
Google Trends COVID-19

5 Google Trends Charts That Show the Impact of COVID-19

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July 10, 2020

The Do’s and Don’ts of Boycotting Facebook or Other Social Media Advertising

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July 1, 2020

To Boycott Facebook or Not—That Is the Question for Big Brands and Local Marketers Alike

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June 29, 2020

ANA – Being Local With Brand Activation Marketing Presented by BrandMuscle

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June 26, 2020
co-op mdf success how to

3 Co-op Program Questions Channel Marketers Should Consider

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June 9, 2020

Fedway Partners With BrandMuscle to Provide SpotMenus™ Digital Menu Platform to Restaurants, Clubs, Taverns and Bars in the State of New Jersey

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May 28, 2020

The 80/20 Rule, Explained

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May 26, 2020
BrandMuscle + Widen

BrandMuscle Partners With Widen to Deliver a Seamless Brand-to-Local Marketing Experience

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May 18, 2020

How Channel Marketers Are Adapting to Business as Unusual Webcast

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May 15, 2020
SpotMenus by BrandMuscle

BrandMuscle Launches SpotMenus™ Mobile Menu Platform for Restaurants and Bars

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May 14, 2020

How to Enable Channel Partners to Continue Marketing During Downturns

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May 8, 2020

Reallocate — Don’t Terminate — Marketing Budget During Coronavirus Crisis

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May 5, 2020

Reallocate — Don’t Terminate — Your Channel Incentive Budget During COVID-19 Town Hall Webcast

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April 20, 2020
BrandMuscle TCMA Wave

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

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April 20, 2020

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020​ Report

Report
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April 6, 2020
tackle coronavirus at scale

Tackle Coronavirus Concerns at Scale

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April 6, 2020
social distancing bars and restaurants

Support Social Distancing With These 10 Bar and Restaurant Promotions

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March 31, 2020

Local Marketing in Times of Crisis Webcast

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March 26, 2020
bars closed covid19

Top 5 Social Media Practices for Alcohol and Beverage Retailers Facing Shut-downs

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March 25, 2020
social distancing bars and restaurants

Support Social Distancing with These 10 Bar & Restaurant Promotions

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March 25, 2020
brandmuscle localogy award 2020

BrandMuscle Wins Best Go-to-Market Strategy From Localogy

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March 23, 2020

How to Use Social Media for Crisis Communication

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March 21, 2020
Webcast

Treat the Economic Symptoms of Coronavirus With Proactive Brand Management Webcast

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March 20, 2020

Enjoy the Sunset: Google Has Retired the Average Position Metric

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March 18, 2020
covid-19 business brandmuscle

Treat the Economic Symptoms of Coronavirus With Proactive Brand Management

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March 13, 2020
TCMA template for RFP

How to Choose a TCMA Vendor

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March 6, 2020
co-op mdf success how to

Build a Better Co-op Program: Part 1

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February 26, 2020

Enjoy the Sunset: Google has Retired the Average Position Metric

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February 25, 2020

The 3 E’s of Co-op Fund Management Ebook

Report
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February 21, 2020

4 More Trends to Watch in Telecom in 2020

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February 14, 2020
keep up with competition

Keeping Up With the Competition: How Your Brand Stacks Up Online

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February 7, 2020

Telecom 101: 5G to Social Ads

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February 5, 2020

Telecommunications and Technology Brands Are Missing Important Local Marketing Opportunities

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January 31, 2020

If Personalization Is So Important, Why Are Telecom Ads So Generic?

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January 30, 2020

The State of Local Marketing in Telecommunications and Technology Report

Report
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January 29, 2020

BrandMuscle Achieves Strong Momentum in 2019 With Record New Customer Wins

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January 24, 2020

Local Marketing Wins in 9 Stats

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January 23, 2020

The State of Local Marketing in Telecommunications and Technology Webcast

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January 20, 2020
gillette ad search traffic

How Creative Advertisements Influence Search Results for Brands

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January 14, 2020

BrandMuscle Publishes First Channel Marketing Report for the Manufacturing Industry

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January 10, 2020
voice search

Top 5 SEO Best Practices for 2020

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January 6, 2020
Google neural matching

How Neural Matching Impacts Local Search and SEO

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December 27, 2019
Google Trends coronavirus

Why You Need Location Data Management

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December 20, 2019

Physical Marketing for Alcohol and Beverage Brands

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December 18, 2019

The State of Local Marketing in Manufacturing Webcast

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December 18, 2019

The State of Local Marketing in Manufacturing Report

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December 14, 2019

Best of the Blog 2019

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December 6, 2019

Top 3 Benefits of Co-op Programs

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December 5, 2019

BrandMuscle Partners with Reputation.com for Online Reputation, Location Data and Social Media Management

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November 26, 2019

Does Being Local Still Matter?

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November 21, 2019

What Does 5G Mean for Local Marketing?

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November 15, 2019

Top 5 Channel Marketing Trends: Intelligent Marketing Fund Allocation

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November 8, 2019

Top 5 Channel Marketing Trends: How Digital and Traditional Marketing Intersect

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October 31, 2019

BrandMuscle Releases First Study on Local Marketing for Insurance Industry

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October 25, 2019

The State of Local Marketing in Insurance Webcast

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October 25, 2019

The State of Local Marketing in Insurance Report

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October 23, 2019

Getting Past ‘Don’t Allow’: Privacy, Location Data and iOS13

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October 16, 2019

BrandMuscle’s New Events Solution Features 8,000 Hyperlocal Community Events to Connect with New Customers

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October 16, 2019

BrandMuscle Launches Industry’s First Local Events Marketing Solution for Channel Marketers

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October 11, 2019

Team, Templates & Timelines: Your Guide to a Successful TCMA Implementation

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October 3, 2019

Top 5 Channel Marketing Trends: Increase Marketing Intelligence

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September 25, 2019

Inaugural Executive Customer Advisory Board Meeting Reveals Challenges and Opportunities

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September 23, 2019

BrandMuscle Launches Mobile App for POS Marketing Material Fulfillment

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September 11, 2019

Ratings & Reviews: How Improved Google Ratings Impact Conversions

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September 10, 2019

The Ten-Year Evolution of Search

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September 9, 2019

Top 5 Channel Marketing Trends: Conversational User Interfaces

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August 23, 2019

Top 5 Channel Marketing Trends: Closed-Loop Analytics

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August 15, 2019
what is TCMA

What is Through-Channel Marketing Automation?

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July 27, 2019

A Day in the Life of a BrandMuscle Intern

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July 27, 2019

An Intern’s First Month Experience at BrandMuscle

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July 27, 2019

Intern Insights: Is BrandMuscle a Marketing Agency?

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June 18, 2019
Local Marketing Maturity Assessment

Free Online Assessment Helps Organizations Evaluate Their Local Marketing Maturity

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June 13, 2019

Rakesh Rao Joins BrandMuscle as Chief Technology Officer

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June 6, 2019

The Future of Channel Marketing On-Demand Webinar

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May 16, 2019

BrandMuscle to Host Live Webcast Featuring Jay McBain, Principal Analyst on June 6th

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May 3, 2019

3 Takeaways From Simpli.fi’s Local Programmatic Summit

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April 26, 2019

How Do I Track Success of Digital and Social Advertising?

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April 24, 2019

Top Ten Local Marketing Topics

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April 24, 2019

How Do I Manage an Effective Marketing Plan While Managing the Day-to-day of My Business?

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April 24, 2019

How Do I Best Address Negative Reviews?

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April 24, 2019

How Do I Keep Up With Digital and Social Media Trends?

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April 24, 2019

How Do I Get Smarter and More Successful with SEO?

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April 24, 2019

How Do I Put Together a Holistic Marketing Strategy?

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April 24, 2019

What Works, and How Do I Evaluate My Own Marketing Efforts?

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April 24, 2019

What Strategies and Tactics Give the Highest ROI?

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April 24, 2019

How Can I Use Marketing to Drive Repeat Business and Loyalty?

Contributed by: Jason Tabeling
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April 24, 2019

Why Should I Care About Local SEO?

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April 2, 2019

2019 State of Local Marketing Report Delivers the Formula for Successful Channel Marketing Programs

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April 2, 2019

The State of Local Marketing Report 2019

Report
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April 1, 2019

How Do I Market Effectively in a Small or Rural Area?

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March 26, 2019

The State of Local Marketing Report 2019 On-Demand Webinar

Report
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March 21, 2019

Are You Burying Your Partners in Rules? On-Demand Webinar

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March 5, 2019

BrandMuscle to Host 2019 State of Local Marketing Webinar

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March 1, 2019

BrandMuscle Introduces New Mobile Application for Beer Distributors

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February 26, 2019

How to Measure Retail Foot Traffic

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February 6, 2019

What’s Working in Alcohol and Beverage Marketing eBook

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January 29, 2019

How to Create a Smarter, More Powerful Co-op Program

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January 24, 2019

BrandMuscle Hires Richard Mendis as Chief Strategy Officer

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January 9, 2019

Scott Weeren Named BrandMuscle Chief Executive Officer

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December 24, 2018

Templates 101: Best Practices for Building Creative for Integrated Campaigns

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November 29, 2018

Maximizing Co-op Dollars in a New Marketing Ecosystem eBook

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November 29, 2018

Location Matters eBook

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November 29, 2018

How Voice Queries are Showing up in Search Data

Contributed by: Jason Tabeling
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November 29, 2018

Easy Ways to Boost Co-op Participation and Compliance eBook

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November 28, 2018

Four Keys to Wildly Successful Local Marketing Events (Part 2)

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November 28, 2018

Understanding the “Why” Behind Integrated Marketing as an Alcohol or Beverage Brand

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November 26, 2018

How to Make Your Co-op Guidelines Easier to Increase Participation

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November 20, 2018

BrandMuscle’s DAM Difference

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November 1, 2018

Are Custom Creative Requests Wrecking Your Strategy?

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October 30, 2018

Humana Partners with BrandMuscle to Create Brand Compliance and Consistency at Every Marketing Touchpoint

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October 26, 2018

Seasonal and Holiday Best Practices for Local Beverage/Alcohol Marketing

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October 9, 2018

Microsites for Brands: Two Solutions are Better Than None

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October 5, 2018

Digital Media: Challenges & Opportunities for Local Marketing

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October 2, 2018

BrandMuscle Webinar: Co-op Guidelines as a Root Cause in Program Failure

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October 2, 2018

Are You Burying Your Partners in Rules? Co-op Guidelines Simplified.

On-Demand Webcast
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September 12, 2018

Duck Donuts® Partners with BrandMuscle to Deliver Best-in-class Marketing Support Across Rapidly Growing Franchise Network

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September 2, 2018

A Bold Claim: How to Easily Influence Google Search Results (Without Breaking the Rules)

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June 18, 2018

BrandMuscle Recognized as Facebook Marketing Partner

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May 22, 2018

Your Brand’s Online Reputation Depends on its Local Websites

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May 1, 2018

Using Instagram Loops to Grow Social Engagement

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April 17, 2018

BrandMuscle Expands Sales Team to Support Rapid Company Growth

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March 24, 2018

Engage-Listen-Connect. How to Help Your Local Business Partner Stay Visible on Facebook

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March 1, 2018

The State of Local Marketing Report 2018

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February 25, 2018

The State of Local Marketing Report 2018 On-Demand Webinar

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February 20, 2018

4 Steps to Offering Social Media Marketing in Your Co-op Program

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January 24, 2018

Get Precise: Refining Your Local Audience with Exclusion Targeting

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August 1, 2017

Ditching the Spreadsheets: Why it’s Time to Rethink the Way Your Co-op is Managed

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August 1, 2017

Why It’s Time to Re-evaluate Your Current Co-op Marketing Program

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May 31, 2017

BrandMuscle’s LocationBuilder Transforms the Way National Brands Activate and Optimize Local Websites and Landing Pages

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August 8, 2016

BrandMuscle Invests in Saepio, Creating a Distinct Leader in the Distributed Local Marketing Industry

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