Recorded Wednesday, June 24th from 11am-12pm ET
No matter where your business operates, your customers are local. And so it’s important to activate your brand by identifying regional opportunities and establishing a local presence. Join us to hear how companies across a variety of industries are achieving this goal by utilizing Brand Activation strategies.
Brand Activation — marketing that both builds a brand’s image and drives a specific consumer action — helps bring a brand to life by connecting and interacting with the consumer on a personal level. Join us for the ANA’s 7-part Virtual Half-Day Conference series focusing on Brand Activation Marketing. Each conference will showcase thought-provoking and insightful case studies from companies and marketing leaders that feature some, or all, of the Brand Activation disciplines. These include Experiential, Influencer, Content, Promotion, Relationship, and Commerce Marketing. As Bobcat prepared to launch a new tractor line and update a loader series for the first time in a decade, it represented a huge opportunity to invigorate the brand. There would be a lot to manage, and a lot to communicate to local dealers. With vendors all across the marketing spectrum, how do you keep everything organized, easy to use and on-brand? Bobcat chose a simplified approach with BrandMuscle, consolidating everything dealers needed for local marketing into a single platform. Hear how a one-stop option for marketing materials, execution, and co-op for Bobcat's product lines streamlines the dealer experience, increases engagement with the dealers and ensures success for the brand. Hosted by ANA featuring BrandMuscle and Bobcat: