Challenge
A leading beverage alcohol supplier was seeking to market their products at the hyper-local level while managing the three-tier distribution system and state regulations, which prohibit suppliers from selling products directly to the consumer.
Solution
BrandMuscle leveraged its relationship with beverage alcohol distributor clients to create a full-service email marketing program focusing on the supplier’s new product launches and updates. Emails are co-branded with the distributor’s information, including logo and contact details, customized to the local markets, and sent to retail accounts on-behalf of the distributors, bridging the gap between suppliers and customers. As part of the program, BrandMuscle provides reporting and insights into email performance, ongoing strategy and optimization recommendations, and reply mail management.