Equipment Manufacturer Facebook Success Story
Bobcat Leverages Facebook Campaigns to Drive Qualified Leads to Local Dealerships
Challenge
Bobcat needed to quickly promote and generate leads for its two-month Compact Tractor sales program. The client sought a solution that would drive foot traffic to local dealerships while remaining effective for the brand at the corporate level.
Solution
BrandMuscle planned and executed a four-month Facebook Lead Generation Campaign that would drive meaningful results for both the corporate brand and local Bobcat dealers. Using geofencing technology, BrandMuscle developed Facebook ads that were served to Bobcat’s target audience. It required no effort from busy local dealers, achieved total brand compliance, and sent qualified leads to visit their local dealership and close a sale on a Compact Tractor.
Results
70
locations geofenced in 4 months
2455
in-store visits driven after ad served
58%
increase in social media engagements
52K
data records updated online
97K
searches visible since launch
