Equipment Manufacturer Facebook Success Story

Bobcat Leverages Facebook Campaigns to Drive Qualified Leads to Local Dealerships

Challenge

Bobcat needed to quickly promote and generate leads for its two-month Compact Tractor sales program. The client sought a solution that would drive foot traffic to local dealerships while remaining effective for the brand at the corporate level.

Solution

BrandMuscle planned and executed a four-month Facebook Lead Generation Campaign that would drive meaningful results for both the corporate brand and local Bobcat dealers. Using geofencing technology, BrandMuscle developed Facebook ads that were served to Bobcat’s target audience. It required no effort from busy local dealers, achieved total brand compliance, and sent qualified leads to visit their local dealership and close a sale on a Compact Tractor.

Results

70

locations geofenced in 4 months

2455

in-store visits driven after ad served

58%

increase in social media engagements

52K

data records updated online

97K

searches visible since launch

“We saw 118 leads in the first two days and 95% have been qualified buyers.
I think it’s absolutely an effective way to reach this audience and we would probably continue it on our own once the Bobcat program ends.”

Bobcat Dealer