Despite enormous success, a leading global hospitality company found themselves struggling to manage their digital assets. First there was the volume: Images numbered in the millions. Second was their variety: They had images of guest rooms, ballrooms, pools, bars, and restaurants covering their portfolio of 18 premier brands and over 875 international locations. The company had outgrown Adobe Experience Manager. The corporate marketing team needed a less complicated digital asset management technology that would share approved assets with agencies, publishers, and advertisers on third-party travel sites to market their respective properties.
BrandMuscle’s integrated local marketing platform provided the hospitality company’s global hotel operators on-demand access to customizable marketing templates in eight languages. By integrating Adobe Experience Manager into a more robust DAM platform, we are able to pull new and updated images multiple times a day, and the company can leverage hotel-specific imagery within their diverse marketing materials. No more headaches, no more missed opportunities.