What should I be doing to ensure my site is performing its best?
Our recommendations are to focus on three key elements based on this algorithm update:
1. Create relevant content
– Think about how users are searching for your business offering and how you can best write site content to be found based on these searches.
2. Keep your content fresh
– Your job isn’t done when the original content goes live. You must keep your content updated and current. This might mean writing content for promotions, offers, new jobs, or just things happening in your community, but Google rewards business with frequently fresh content on their site.
3. Keep location data current
– Google My Business and other location data provider information needs to be current, complete, and accurate. Read more about the importance of LDM.