If Personalization is so Important, Why are Telecom Ads so Generic?
Mobile devices, internet and streaming services have become irreversibly central to everyday life. The backbone of all telecommunication is internet availability in
your home and mobile wireless connectivity. Both the demand for, and strength of, these services will only grow.
Americans, on average, spend 5.4 hours per day on their phones.
The percentage of Americans with a landline at home has dropped from 92% to 42% in the last 15 years.
The number of Internet of Things (IoT) devices is expected to reach 42 billion by 2025.
All of these devices and services will be tethered to, and driven by, our individual preferences and requests. Mobile phones, streaming lists and voice assistants are some of the more personalized segments of American life. There’s no reason the outreach from the companies providing these services wouldn’t be similarly individualized. And yet, one of the greatest challenges within telecommunications is generic messaging.
It’s also one of the greatest opportunities. Here are a few more:
Accurate Online Business Listings are Critical
Benchmark research for the local marketing maturity framework showed online business listings to be the most foundational for local marketing success. This is how potential customers find your local business partners. Most partners who focus on business listings do so primarily on Google and to a lesser extent, Yelp and other search sites. Online business listings are often overlooked by local businesses and this is particularly true in the telecom industry. Just 18% of dealers have a high level of confidence that their business listings are up-to-date, accurate and complete. A focus on business listings should include all of the information relevant to prospects, including location, hours, information specific to the dealers and managing their online reputation and reviews.
