This insurance company originally came to BrandMuscle for a fund management platform that could handle the complexities of local marketing within their competitive industry. Co-op utilization and agent satisfaction were low because the approval and reimbursement process was long and frustrating. Further, they needed to mitigate risk association with legal compliance within agent advertising.
Since teaming with BrandMuscle 14 years ago, this strategic partner has thrived. Utilizing our full-service team of local marketing experts, they have gained complete visibility into co-op usage and effectiveness, which empowers them to optimize investments, allocate resources toward top performing agents, and reduce out-of-pocket cost for agents. As a result, more agents have invested their own funds in marketing, which is a significant contributor to local marketing maturity and agent satisfaction.