As the world’s largest jewelry company, Pandora’s sells its products in more than 100 countries on six continents, through approximately 7,800 points of sale. Pandora’s marketing team identified a need to more efficiently empower their retailers with branded assets and access to co-op funds. The process was largely manual and required retailers to submit custom requests for marketing materials. This resulted in lengthy review and approval processes, which taxed both corporate marketing and retail resources and costing the company hundreds of thousands of dollars in agency fees for production of one-off requests.
Pandora launched BrandMuscle’s integrated local marketing solution for its U.S., Canadian, and emerging market retail partners. This immediately streamlined the way retailers access and customize local marketing materials, while providing instant visibility into co-op accruals. In addition to cutting costs, Pandora’s corporate marketing benefits from having on-demand access to reporting and insights on campaign and tactic spending and performance at the retailer level.