What Is Local Marketing?
Local marketing is a strategy for disseminating a brand’s message through channel partners who have a physical location within a community. These small businesses are able to connect more meaningfully with local community members and can therefore target the brand’s audience more effectively than corporate marketers. While national marketing campaigns must appeal to a broad audience, local marketing campaigns can be specific to a particular region, city, or town. The increased relevancy and personalization of local marketing can drive significant revenue for both a brand and its channel partners.