A telecommunications company needed a platform that could strategically manage co-op funds for their nearly 500 store locations across the country. In an industry so saturated with competitors, they looked to BrandMuscle to help them better manage these funds. They needed a platform that would support and accurately manage an exceptions-based compliance co-op program for agents and allow greater visibility into agent spend and activity at a corporate level.
Since partnering with BrandMuscle over a decade ago, this customer has thrived on the platform. Co-op use is at a record high and the corporate marketing team has complete visibility into how partners are spending their co-op. Detailed utilization reports help the client's marketing team analyze results and focus future resources on the most impactful tactics and partners.