The Ten-Year Evolution of Search
By: Jason Tabeling, Executive VP, Product Strategy, Product Marketing.
Over the past ten years that I’ve been writing for this publication, I’ve written an article each year where I review how paid and organic search can work together, and how brands appear in search listings. This article over the past few years has started to evolve into how Google has changed the search page. These changes include the inclusion of more paid search results, shopping, and local listings. As you will see from the data there is certainly a trend that is fueled by both Google’s growth objectives as a publicly-traded company, as well as consumer behavior shifts (that are, mobile and local).
Read the rest of the article on Search Engine Watch.
About the author
As EVP of Product Management, Jason Tabeling creates a unified strategic roadmap for the organization across its full suite of products. Jason joined BrandMuscle as Senior Vice President of Digital in 2016. Shortly after, he led strategic efforts to combine the digital, traditional, social media and event marketing teams at BrandMuscle into a single department and center of excellence for BrandMuscle’s clients. Today that team totals 95 and counting. Under his leadership, client demand and satisfaction has grown and employees have thrived.