Create effective and scalable marketing programs that drive business impact. We help our partners tie impressions to leads, and leads to sales with a comprehensive application of software and services that will reduce your cost per sale.
Scaled solution at the local level
Scale is often created by a one-size-fits-all approach. This doesn’t work when you need to market locally.You need solutions that not only scale across hundreds and thousands of partners but also respect the unique differences of their markets. Through the perfect mix of technology and service, our integrated services bring a scaled solution that meets your partners’ demands for creating effective local marketing programs.
Too many businesses lose track of the ROI on local marketing spend.We help our clients create marketing programs that drive business results, but we also measure and report on that impact. We help our partners tie impressions to leads and leads to sales. By closing the loop and providing actionable data at the national and local level, we maximize performance.
Integrated performance marketing approach
We work with your brand and local partners to create a strategic media plan driven by insights and analytics unbiased by media channels or publisher networks.As an integrated media planning and buying team, we implement the right strategy for your business regardless of the media channel, and we focus on performance over tactics. Sometimes that strategy elevates improving SEO content or optimizing Google My Business Listings. Whatever the plan, we always aim to deliver results across the right mix of channels.
Industry recognition and focus on local
For over 20 years, we’ve focused on local. We know the tools, publishers, and technology needed to deliver best-in-class TCMA solutions at the local level.Experts in local digital marketing, we are Google, Bing, and IAB certified partners, and one of only 12 badged Facebook Small Business Marketing Partners. In 2018 we managed over 1.2 trillion media impressions and we worked with over 10,000 media publishers to help local partners execute their local marketing programs.
Who Can Benefit?
Create marketing programs that effectively use co-op dollars to develop programs that drive business value and measurable results.
Director Channel Marketing
Engage with local channel partners by creating scalable and integrated solutions across paid, earned, and owned media channels.
Leading telecom company tied sales data to marketing data to examine the impact of media programs. Using our execution services drove a nearly 20% reduction in cost per sale.
Top tire manufacturer leveraged programmatic geo-fencing to target in-market consumers and measure in-store lift. This program is exceeding KPI targets by 25%.
National telecom company increased SEO and Google My Business ranking and traffic by 43% through location data optimization and localized microsite programs.
Marketing Execution Key Capabilities
DIGITAL PAID MEDIA
Banner ads targeted by consumer behaviors and actions
YouTube, Connected TV, and other streaming video media
Direct consumers back to your site after they demonstrate interest elsewhere online
Purchase digital media tactics with the scale of multiple sources of inventory
Advertise on the world’s #1 social media site
Target your best customers. Think direct mail, but digital.
Paid Search (PPC)
Keyword intent-based marketing purchased only when the consumer clicks
Paid Social Advertising
Paid ads on Twitter, Pinterest, LinkedIn, Snapchat, and other social media platforms
Target Pandora, Spotify, and other digital audio sources of inventory
Behavior based in-app and mobile web paid media placements
Custom creative that scales your brand through your channel partners
TRADITIONAL PAID MEDIA